New · In stock now
A little pink. A little magic.
Meet Magic Powder in Translucent Pastel Pink and our new Tinted Lip Serum in four glossy shades. Sets. Blurs. Brightens. Then finish with mirror-like shine.
In stock and ready to ship · Free shipping $100+
Just launched
New arrivals
In stock and ready to ship · Free shipping $100+
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Magic Powder Translucent Pastel Pink
Regular price $48.00Regular priceSale price $48.00 -
A Little Magic Set
Regular price $78.00Regular priceSale price $78.00 -
The Perfect Pair | Cameo + Off Duty
Regular price $53.00Regular priceSale price $53.00 -
Sugar Baby Tinted Lip Serum
Regular price $30.00Regular priceSale price $30.00 -
Doll Face Tinted Lip Serum
Regular price $30.00Regular priceSale price $30.00 -
Honey Trap Tinted Lip Serum
Regular price $30.00Regular priceSale price $30.00 -
Off Duty Tinted Lip Serum
Regular price $30.00Regular priceSale price $30.00

New · Magic Powder, Translucent Pastel Pink
Sets. Blurs. Brightens.
Pink in the compact, sheer on every skin tone.
A weightless, translucent pressed powder with a pastel pink finish. It sets, blurs and brightens without adding color, controls shine without chalkiness and leaves a soft, velvety finish. Especially pretty pressed over under-eye concealer.
- 01 A little brightnessSheer pastel pink lifts the look of skin without adding color.
- 02 Less shineControls excess oil without chalkiness or heavy buildup.
- 03 A soft, velvety finishWeightless, translucent and naturally polished.
- 04 Your under-eye finishing touchLightly press over concealer to set and brighten.
Translucent · For all skin tones
The skin edit · Best seller
Camera Ready Face Primer
Smooth canvas. Seamless makeup. Longer wear.
A clear gel silicone formula applied after skincare and before foundation and powder. It immediately smooths the appearance of fine lines, texture and porous areas, so makeup glides on seamlessly and wears longer.
- 01 Smooths fine lines & textureInstantly softens the look of fine lines and pores.
- 02 Makeup glides onSkin feels silky so foundation applies seamlessly.
- 03 Longer wearHelps your makeup last throughout the day.
- 04 Great for all skin typesParaben-free, non-comedogenic, hypoallergenic, fragrance-free.
The skin edit · Best sellers
Camera-ready complexion
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Camera Ready Face Primer
Regular price $47.00Regular priceSale price $47.00

New · Tinted Lip Serum · $30
Your lips, only glossier.
Skincare meets lip gloss. Nourishing care. Mirror-like shine.
- 01 Soft, wearable color
- 02 Mirror-like shine
- 03 Weightless hydration
- 04 Leaves lips feeling soft, smooth and comfortably conditioned
Infused with
Shea butter · Avocado oil · Apricot oil · Jojoba oil · Squalane · Raspberry seed oil · Vitamin E
Shop the shades
Four shades. Your everyday lip luxury.
In stock now • ready to ship, beauties
See it on every skin tone
Find your shade.
Tap a shade to see how each Tinted Lip Serum looks on fair, medium and deep lips.
209 Sugar Baby
Shop Sugar Baby · $30
211 Dollface
Shop Dollface · $30
216 Honey Trap
Shop Honey Trap · $30
217 Off Duty
Shop Off Duty · $30Illustrative preview. Color varies with natural lip tone.
The lip edit
Line it. Gloss it.
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The Perfect Pair | Cameo + Off Duty
Regular price $53.00Regular priceSale price $53.00 -
Cameo Lip Pencil
Regular price $23.00Regular priceSale price $23.00 -
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- Paraben-free
- Fragrance-free
- Hypoallergenic
- Cruelty-free
- Professional-grade
Meet Katie
Made by a makeup artist, for real life and camera-ready moments.
Katie Lynn BEAUTY is a luxury, professional-grade cosmetic line created by makeup artist and beauty expert Katie Lynn. Every product delivers flawless, long-lasting results with skin-loving, non-irritating formulas.
From weightless, true-to-skin foundations to richly pigmented lip colors, each product is curated for effortless application and timeless beauty, trusted by brides, celebrities, and women who want to look and feel their absolute best.
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